They have not yet begun to fight! Pizzicare, Reginelli's, Theo's, Crescent Pie and Sausage, Midway Pizza, Slice, Dough Bowl, Louisiana Pizza Kitchen, Ancora and PIzza Delicious, that is. All these fine pizza establishments organized a grassroots pizza revolution in order to put NOLA pizza on the map. Participants grabbed a pizza passport at any of the participating locations, visited each, rated their favorites and turned in their completed passports for the chance to win Jazz Fest tickets! It was a smashing success and the winners were crowned in the following categories:
Favorite Slice, Hand Tossed, 504ness, Deep Dish, Thin Crust, Creative Pizza, Beer List, Service, Sauce, Atmosphere, Specialty Pizzas, Community Partner, Toppings and Overall Greatness
Look out for the next war to break out!
The 2012 Hogs for the Cause extravaganza was even larger and hoggier than 2011! Scroll through to see work from both years. This New Orleans-based non-profit combating pediatric brain cancer raises thousands of dollars every year at their annual High on the Hog cook-off. These funds benefit support services for families affected by pediatric brain cancer. All design and brand representations were derived from the newly established brand vision: Hogs for the Cause
believes every child deserves a healthy, happy childhood. Jorge Menes
generously donated his time and talent for
a photo shoot with the kids. Please visit hogsforthecause.org
to get involved.
Thinka worked with everyone's favorite meat man, Henry Albert, to develop a rebrand for Rare Cuts
, a high quality meat purveyor in New Orleans, Louisiana. A truly unique shop, Rare Cuts sources its product directly from small farms and ranches, as well as a couple of local wholesalers, and the meats on offer are generally only available in restaurants.
The quality of the product and the dedication of Henry and his team quickly became the heart + soul of the brand platform. The project was large in scope. Together, the team produced the brand elements, applied them to business cards, banners, in-store communications, and a new online market. The largest site in our portfolio to date, rarecuts.com was an exciting challenge. Henry's team included the skills of Mark Westguard
, who programmed a site that includes e-commerce, a host of recipes, a "steak matrix" (it's awesome, try it
), and plenty of great information. We also outfitted their twitter page @RareCuts
! Explore the site at rarecuts.com
or stop in at the flagship store on the corner Nashville + Magazine to enjoy the Rare Cuts experience.
MVB, The Most Valuable Burger, is a pop-up restaurant that operates out of Slim Goodies on Sunday nights. MVB is all about celebrating the burger and inviting others to do the same. The pieces we have developed, including logos, posters, business cards and packaging, embody a confident, passionate camaraderie.
Check back soon for more MVB work.
Emmett's Fine Meats and Seafood is a homegrown butcher shop in New Orleans, LA. Thinka created an identity
based on Emmett's dedication to customer service and a quality product. For more on Emmett and his shop,
This unique packaging suite celebrates the joy of eating Tropical Source
premium chocolate by telling the story of Penelope and the chocolate sea!
Collect all the wrappers for the whole story.