Thinka worked with everyone's favorite meat man, Henry Albert, to develop a rebrand for Rare Cuts, a high quality meat purveyor in New Orleans, Louisiana. A truly unique shop, Rare Cuts sources its product directly from small farms and ranches, as well as a couple of local wholesalers, and the meats on offer are generally only available in restaurants.

The quality of the product and the dedication of Henry and his team quickly became the heart + soul of the brand platform. The project was large in scope. Together, the team produced the brand elements, applied them to business cards, banners, in-store communications, and a new online market. The largest site in our portfolio to date, rarecuts.com was an exciting challenge. Henry's team included the skills of Mark Westguard, who programmed a site that includes e-commerce, a host of recipes, a "steak matrix" (it's awesome, try it), and plenty of great information. We also outfitted their twitter page @RareCuts! Explore the site at rarecuts.com or stop in at the flagship store on the corner Nashville + Magazine to enjoy the Rare Cuts experience.

MVB, The Most Valuable Burger, is a pop-up restaurant that operates out of Slim Goodies on Sunday nights. MVB is all about celebrating the burger and inviting others to do the same. The pieces we have developed, including logos, posters, business cards and packaging, embody a confident, passionate camaraderie.

Check back soon for more MVB work.

Emmett's Fine Meats and Seafood is a homegrown butcher shop in New Orleans, LA. Thinka created an identity
based on Emmett's dedication to customer service and a quality product. For more on Emmett and his shop,
visit emmettsmeats.com.

Team Sheepshead!
We designed these jerseys for a local baseball team named after the toothy fish found in these parts.

This informative booklet was created for Ricky Lemann, Realtor. Ricky goes above and beyond to help his clients and wanted a concise handout that explained how to navigate the process of buying or selling your home. We created a logo for Ricky that speaks to the rich architectural history found in New Orleans, La.

The power plug/house on stilts or "powerhouse" represents this
New Orleans production company's enthusiasm and support
of local artists.

This non-metro-sexual clothing line needed to inspire boutiques to carry their
product. Thinka created a promotional package that generated excitement
around the "rugged, manly-man" brand.

This non-profit organization provides children with training to deal with emotional
struggles and to gain a respect for the world around them and for each other.
Thinka created the overall brand and the collateral associated with the organization.

This unique packaging suite celebrates the joy of eating Tropical Source
premium chocolate by telling the story of Penelope and the chocolate sea!
Collect all the wrappers for the whole story.