The 2012 Hogs for the Cause extravaganza was even larger and hoggier than 2011! Scroll through to see work from both years. This New Orleans-based non-profit combating pediatric brain cancer raises thousands of dollars every year at their annual High on the Hog cook-off. These funds benefit support services for families affected by pediatric brain cancer. All design and brand representations were derived from the newly established brand vision: Hogs for the Cause
believes every child deserves a healthy, happy childhood. Jorge Menes
generously donated his time and talent for
a photo shoot with the kids. Please visit hogsforthecause.org
to get involved.
Thinka worked with everyone's favorite meat man, Henry Albert, to develop a rebrand for Rare Cuts
, a high quality meat purveyor in New Orleans, Louisiana. A truly unique shop, Rare Cuts sources its product directly from small farms and ranches, as well as a couple of local wholesalers, and the meats on offer are generally only available in restaurants.
The quality of the product and the dedication of Henry and his team quickly became the heart + soul of the brand platform. The project was large in scope. Together, the team produced the brand elements, applied them to business cards, banners, in-store communications, and a new online market. The largest site in our portfolio to date, rarecuts.com was an exciting challenge. Henry's team included the skills of Mark Westguard
, who programmed a site that includes e-commerce, a host of recipes, a "steak matrix" (it's awesome, try it
), and plenty of great information. We also outfitted their twitter page @RareCuts
! Explore the site at rarecuts.com
or stop in at the flagship store on the corner Nashville + Magazine to enjoy the Rare Cuts experience.
Menus imitating pizza boxes – a recipe for fun. These menus are screen printed on corrugated cardboard and are
sturdy enough to stand up to the day to day restaurant rush! We were tickled to death when they showed up on FPO
's website — check it out!
This unique packaging suite celebrates the joy of eating Tropical Source
premium chocolate by telling the story of Penelope and the chocolate sea!
Collect all the wrappers for the whole story.
This McDonald's Happy Meal is
the toy when it transforms into a Viking helmet!
Sarah McClure came up with the concept for this project while at Arc Worldwide.
Her partner-in-crime was copywriter extraordinaire, Quanah Humphreys