Thinka worked with everyone's favorite meat man, Henry Albert, to develop a rebrand for Rare Cuts, a high quality meat purveyor in New Orleans, Louisiana. A truly unique shop, Rare Cuts sources its product directly from small farms and ranches, as well as a couple of local wholesalers, and the meats on offer are generally only available in restaurants.
The quality of the product and the dedication of Henry and his team quickly became the heart + soul of the brand platform. The project was large in scope. Together, the team produced the brand elements, applied them to business cards, banners, in-store communications, and a new online market. The largest site in our portfolio to date, rarecuts.com was an exciting challenge. Henry's team included the skills of Mark Westguard, who programmed a site that includes e-commerce, a host of recipes, a "steak matrix" (it's awesome, try it), and plenty of great information. We also outfitted their twitter page @RareCuts! Explore the site at rarecuts.com or stop in at the flagship store on the corner Nashville + Magazine to enjoy the Rare Cuts experience.